Kendrick Lamar’s Super Bowl 59 halftime performance made history as the most-watched in history, drawing over 133 million viewers. However, it also became one of the most controversial. While some hailed the performance as groundbreaking, others labeled it divisive. Now, the NFL is reportedly reconsidering how it handles halftime show productions moving forward.
Who Is Kendrick Lamar?
Kendrick Lamar, 37, is a Compton-born rapper widely regarded as one of the most influential artists of his generation. His music is a mix of storytelling, social commentary, and complex lyrics. Lamar’s career spans multiple critically acclaimed albums, including good kid, m.A.A.d city, To Pimp a Butterfly, and DAMN., each exploring themes of identity, systemic injustice, and personal growth.
A Halftime Show Unlike Any Other
Unlike previous Super Bowl performers, Lamar did not center his setlist around his greatest hits. Instead, he showcased tracks from his latest album, GNX, while teasing his viral diss track, Not Like Us, twice before finally performing it. His stage featured guest appearances from SZA, Samuel L. Jackson, Serena Williams, and DJ Mustard. The performance took on deeper meaning, with dancers wearing red, white, and blue, a respect to both the American flag and the notorious Los Angeles gang culture that Lamar has actively sought to unify through music.
Samuel L. Jackson played a crucial role, appearing as an “Uncle Sam” figure who sarcastically questioned Lamar’s ability to “play the game.” This framing added another layer of meaning, suggesting a critique of the systems that dictate success in America.
Drake-Kendrick Lamar Feud Reignited
Lamar’s halftime show fueled ongoing tensions in his long-standing rivalry with Drake. His decision to emphasize Not Like Us, a track that disses the Canadian rapper, didn’t go unnoticed. Music critics noted how Lamar made Drake a central figure in absentia, something never before seen in Super Bowl history. The move delighted Lamar’s fans but left others questioning whether a personal feud belonged on such a grand stage.
Mixed Reactions and NFL Backlash.
The performance generated polarized reactions. Fans praised its artistic depth, comparing it to iconic shows like Prince’s 2007 set. Critics, however, claimed it was too politically charged and lacked the mass appeal expected from a Super Bowl show. Conservative commentators objected to what they perceived as an anti-establishment message.
Despite the controversy, the record-breaking viewership numbers prove Lamar’s influence. However, the backlash has prompted NFL officials to reconsider how much creative control they give artists moving forward. According to reports, league executives are debating whether Jay-Z’s Roc Nation, which has overseen halftime shows for years, should continue to have full authority over artist selection and production.
Changes Coming to Super Bowl Halftime Shows
A source close to the NFL revealed that some officials believe the halftime show planning process needs restructuring. “The same kind of mistake won’t ever happen again,” the insider stated. “That is what happens when you give too much power and responsibility to one person. Many in the NFL didn’t like this year’s halftime show and how it happened.”
While the league has yet to make any official changes, the backlash suggests that future Super Bowl performances may become more tightly regulated to avoid controversy.
Kendrick Lamar’s Personal Life and Net Worth
Beyond the stage, Lamar maintains a relatively private life. His wife, Whitney Alford, has been his longtime partner and supporter. The couple, who share two children, have kept their relationship away from the public eye, focusing on family life outside of the entertainment industry.
Lamar’s success has translated into immense wealth. As of 2025, Kendrick Lamar’s net worth is estimated to be around $140 million, including album sales, tours, and business ventures. His concerts remain some of the most sought-after in the industry, consistently selling out major arenas worldwide.
What’s Next for Kendrick Lamar?
Despite the controversy, Lamar continues to dominate the rap scene. His Super Bowl performance reaffirmed his reputation as an artist willing to push boundaries. While critics debate whether his halftime show was too political or self-indulgent, Kendrick Lamar has shown he is not afraid to challenge norms. Lamar’s set will likely be remembered as a defining moment in the history of the halftime show, setting the tone for future performers.